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CMO | Marketing
Digital Accessibility is Vital: Protect Your Brand, Grow Your Funnel

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Build Your Brand

Convey and extend your brand purpose through digital accessibility compliance.

Your brand has a “why”; a statement of purpose that tells the world what you do, and who you serve. Creating marketing collateral that meets WCAG/ADA digital accessibility standards doesn’t just put you on the right side of the law – it helps you extend your brand to serve communities you may not have been reaching before.

Your path of contribution to a society where everyone is included begins with an informative, actionable chat with one of our digital accessibility experts.

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Accessibility Supports Acquisition

There is a compelling business case to be made for meeting or exceeding digital disability standards.

Disabilities take many forms, just like your customers. Considering that roughly 1-in-4 people live with some form of disability, it’s simple mathematics to understand how building your digital assets to meet WCAG standards means expanding your enterprise’s opportunity to acquire new customers.

This checklist helps you and your marketing team to quickly grasp the spectrum of WCAG digital standard requirements for a variety of disabilities and start integrating accessibility standards into your workflows.

Download: A Marketer’s Digital Accessibility Checklist

Accessibility Reduces Cost-Per-Lead

Building your new website and other digital collateral to meet web accessibility standards has a proven growth effect on organic search traffic.

The practice of search engine optimization (SEO), or helping visitors find your website organically via search engine, is a critical discipline for digital marketing organizations. Many of the digital elements of WCAG compliance intersect exactly with SEO best practices, making your site easier to find on Internet search engines.

An accessibility audit is a thorough, professional evaluation of how well your digital properties meet the needs of people with disabilities. Every component of your website is examined and tested by experts, so that when it’s complete, you can be confident that the report has identified any and all barriers.

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Increase Conversions

Meeting web accessibility standards has the bonus net effect of increasing conversions from visitor to new contact.

Driving organizational growth means optimizing conversion rates at every stage of your team’s marketing funnel. When you make your digital collateral accessible to people with disabilities, you open your top of funnel to 25% of the population.

The path to digital ADA compliance or other WCAG-derived standards is faster and simpler than you may think. Let’s get you started.

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The Business Case for Digital Accessibility

Inclusive Design
Benefits Everyone.

1 in 4 adults will experience a temporary disability such as injuries, strain, stress, or illness, lasting at least a year of our working-age lives. In fact, those of us who are not used to living with a disability will need extra help accessing and doing the things we need.

When you design for accessibility, you reach a broader audience by enabling people who permanently or temporarily need to use assistive technologies to engage, learn about, and purchase your goods and services across all devices.

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Become an Agent of Change.

A digital accessibility initiative makes for a compelling project for crossfunctional collaboration in an organization and leaves a legacy of inclusiveness in its wake. eSSENTIAL Accessibility works with your team to build a system of record to ensure that inclusive design practices become baked-in to how your organization works to create all future content.

Become the agent of change who makes your enterprise more accessible to the world and brings higher purpose to the daily work of your teams.

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Embrace the Standards & Comply with the Law.

Building for WCAG/ADA compliance isn’t just the right thing to do; it’s also the law in many jurisdictions worldwide. Your responsibility is well-defined and absolute. Proactively ensuring that your design processes include provisions for accessibility compliance protects your organization from legal enforcement of these standards.

In the USA, new civil suits are filed each day, demanding conformance with accessibility laws, throwing the defending enterprises into chaos, compelling accessibility audits and conformance, and costing companies to spend enormous sums on legal fees. These suits are preventable, and the path to compliance is simpler than you may think.

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eSSENTIAL Accessibility’s innovative Assistive Technology toolbar and mobile application enhances the customer experience for people who have trouble typing, moving a mouse, gesturing or reading a screen.

What is Assistive Technology?

The technology is a suite of keyboard, mouse and touch replacement solutions designed to make the digital world accessible to people with physical disabilities.

With the assistive technology applications, customers can effortlessly:

  • Make purchases or conduct transactions anytime, anywhere
  • Have a consistent experience with your brand across devices
  • Navigate a website to gather information as part of their buying journey
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Why Include Assistive Technology?

  • 4 hollow star icons

    Enhance Customer Experience

    Your responsibility is well-defined and absolute.

  • Hand touching mobile device icon

    Part of the W3C’s Essential Components of Web Accessibilty

    Build products and services that are effective, efficient, and satisfying for all users.

  • Desktop computer with checkmark on screen icon

    Reasonable Accommodation

    Provide access for everyone.

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Browser Application

A solution designed to make the digital world accessible to people with physical disabilities.

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Android Application

Assistive technology tailored for use on mobile devices using the Android OS.

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Why Accessibility?

Digital accessibility isn’t just about WCAG or ADA compliance. It’s about reaching and serving 100% of the world’s population.

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